![]() ![]() “What we’ve seen is the evolution of the retail store as a place that was primarily a first channel for someone, to being a great experiential marketing strategy for people, and just a necessary part of the growth and evolution of any retail brand, whether you started online first or not.” ![]() “We’ve learned a ton over that period of time, in bringing people hardware and scaling point of sale to many tens of thousands of merchants,” explained Shopify VP of Product Satish Kanwar in an interview. Shopify was happy to rely on partners for that hardware piece of the picture, as it wasn’t within its core set of skills. That year, it released Shopify POS for the first time, and the key difference in that was the hardware component. The new chip and swipe card reader makes its official debut at Shopify’s Unite developer conference in San Francisco today, and it’s a device with a superficial simplicity that only hints at how much care went into the design process.įrom around 2013 onwards, Shopify began paying close attention to how much of its online-seller customer base began selling in person, via pop-up shops and also via small shops set up in their home towns. Shopify has designed its own hardware for the first time, building out a design team and coming up with a unique approach to the simple card reader, that most basic tool in the real-world merchant’s arsenal.
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